yoga

Is a scarcity and comparison mindset killing your wellbeing business?

So many of my clients believe that there is not enough business to go around. I often hear the words there are just too many yoga teachers or holistic therapists I can not compete with them all.

When I first started as a reflexologist in 2001 I also believed this to be true. I complained to my business coach about their not being enough clients to go around, he sat me down and asked me if I knew how many reflexologists there are within a 5-mile radius of my reflexology practice. My response was NO! But I know there are too many and it is just not fair.

Will your wellbeing business make enough money to be your full-time gig?

Is fear ruining your wellbeing business? 

You are working with your passion -  you are being of service to your clients. But are you making money as a yoga teacher or massage therapist? In the end if you are not making the money that you need to live or support your family; then you cannot serve as many people as you are meant to or you may even need to stop all together and get a full-time job.

Start with your WHY!

Where to start

So, you are ready and excited to start your wellbeing business what is the first thing that you do – maybe you register a domain name, set up a Facebook page decide to design a logo, find a place to practice from, all of these tactical tasks are exciting and make you feel as though you are creating your wellbeing business.

However, in my experience very few people take the time to deeply reflect about their Why the reason they decided to become a yoga teacher or holistic therapist or what they want to achieve.

Loving yourself when it all goes wrong

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As a therapist or wellbeing teacher you are an expert in offering loving kindness to your clients. In a therapy session or class, you will think nothing of offering clients compassion and empathy, you understand the need to be fully present with them, so they feel seen and heard. You know that kindness is a necessary step to true healing.

In fact, I would go so far as to say that your kindness is your super power.

But do you offer yourself such kindness and compassion to yourself when it comes to how you run or work within your own wellbeing business? Do you berate yourself when you make a mistake, worrying that you are not working hard enough  or obsessing over other therapists or teachers that appear to have it all? 

Then to top it off you feel guilty for having these feelings; heck you are supposed to be an expert at loving kindness - you teach others how to do it!

Before you go into a complete meltdown around this idea let me bring you back to earth, you are after all only human and guess what - we all experience those feelings, especially when business is a little hard and not going the way we would expect.

I could at this point write a lot of examples about how you can be kind to yourself, but let’s be honest you already know how to do this. But do you actually remember to do this when the going gets tough? Do you go inside and remember to practice compassion for yourself even when you have messed up big time or you are feeling overwhelming jealousy towards another wellbeing practitioner?

If you can find a little compassion within yourself at these times you are on the way to creating a wellbeing business in line with your own beliefs and values. This doesn’t mean that you don’t have to take responsibility for the fact that you screwed up or that you don’t need to look at why you are feeling jealous…

In the early days of owning the wellbeing Clinic there were plenty of times that I messed up big time; when I look back now I realise I was really hard on myself, constantly worrying that people wouldn’t like me or that I had not worked hard enough to bring enough clients in. I made life very stressful for myself physically and emotionally – it felt as though there was so much at stake and it was all my responsibility. Fast forward several years and after a lot of personal development I have learnt that by working from a place of compassion and sense of self, you get to move forward with mindfulness and kindness that can only be good for yourself and your clients.

If you know someone who needs to show themselves a little compassion pass it on. 

If you want to read more about how to create you wellbeing business your way then have a look at my book on amazon. 

With Loving Kindness 

Helen Pinnock xxx