I remember the first time someone asked me, What do you do? I was at my first networking event I turned bright pink looked at my feet and muttered. "I'm a reflexologist" in an embarrassed little voice.
You need to authentically learn to talk about what you do
Yes it is a big challenge - describing your therapy , class or product in a way that makes people want to book an appointment with you. You may have heard of the expression ‘an elevator pitch’ - this is the idea that you describe what you do in the amount of time it takes to ride an elevator.
So, how do you do this? We all want to know how something can benefit us.
Check out the difference in the two phrases bellow.
I am a __________ (reflexologist/yoga teacher/counsellor). Yes, this gives people your job title, but it doesn’t necessarily explain what you do, especially to someone who doesn’t really know what a reflexologist/yoga teacher/counsellor is.
Instead, how about saying:
2.“I help people manage their stress levels”
Now this phrase is a conversation opener.
If you want to dive deeper head on over to amazon and check out my book From client to clinic owner - create your wellbeing business from the inside out.